About Fresh Cleats

We Know the Smell.

If you've ever opened a sports bag after practice, climbed into the car after a tournament or walked past a pile of cleats by the front door, you know exactly what we're talking about.

That unmistakable odor isn't just unpleasant—it's part of life for athletes and the families who support them. And for years, the only options were sprays that wore off quickly or products that simply covered the smell with another scent.

We believed there had to be a better way.

Our Mission

Fresh Cleats was created with one simple goal:

To help athletes, parents and coaches eliminate odors at the source and keep sports gear fresh, game after game.

Instead of masking odors with heavy fragrances, Fresh Cleats continuously works to neutralize the odor molecules that cause the smell. The result is long-lasting freshness that helps keep cleats, athletic shoes, gym bags and lockers smelling clean for up to 60 days.

Built for the Way Athletes Live

Athletes put everything into their sport. Their equipment should be ready to perform just as hard.

Fresh Cleats is designed for every level of play—from youth sports to high school, college and beyond.

Whether you're packing for practice, traveling to tournaments or managing an entire locker room, Fresh Cleats helps make unpleasant odors one less thing to worry about.

Why Fresh Cleats?

We believe odor control should be:

Effective – Neutralizes odors instead of covering them up.
Long-lasting – Up to 60 days of continuous freshness.
Simple – Just open, place and let it work.
Versatile – Perfect for cleats, athletic shoes, gym bags, lockers and equipment storage.
Made for Athletes – Designed specifically for the demands of sports gear.